Small Business Buildout: Branding, website, CRM
Full Brand Development | CRM Integration | Digital Marketing System

Project Overview:
In-House CNC Service provides professional CNC machine repair, maintenance, and calibration for shops and manufacturers across the Southwest. The company partnered with Design It Right to create a complete brand identity and marketing ecosystem that reflected their expertise, reliability, and technical precision—while integrating modern tools for lead management and customer communication.

What We Did:

Logo Design & Brand Development
We designed the In-House CNC Service logo to embody precision and professionalism. The mark combines mechanical structure with modern minimalism, using a clean industrial color palette of metallic grays and electric blue accents. From this foundation, we built a comprehensive brand system applied consistently across all print and digital channels.

Branded Collateral
The visual identity extended into t-shirts, vehicle magnets, and print materials, all designed for maximum brand visibility in industrial environments. Each piece reinforces the company’s modern, service-driven image while ensuring easy recognition in the field or on client sites.

Website Integration & CRM Setup
We developed a custom WordPress site designed to convert technical visitors into service leads. The site features a clear service breakdown, fast navigation, and integrated forms. Behind the scenes, we connected HubSpot CRM, automating lead capture from contact forms, Google Ads, and chat interactions.

Custom Chat & CRM Integrations
To improve responsiveness, we implemented a real-time chat system that routes inquiries directly into HubSpot for instant follow-up. Every conversation and submission is automatically tracked, creating a complete customer journey from initial contact through to service scheduling and invoicing.

Google Ads Campaign Management
Design It Right manages Google Ads campaigns for targeted service areas and CNC-specific searches. Each ad group is built around high-intent keywords such as “CNC repair,” “spindle rebuild,” and “preventive maintenance,” with dynamic tracking tied to HubSpot for accurate ROI measurement.

Social Media Presence
We established and continue to manage In-House CNC’s social media campaigns, using educational, behind-the-scenes, and maintenance-focused content. The goal: build credibility, foster engagement with machine shop audiences, and position the brand as the go-to partner for reliable CNC support.

Results:

• Unified, professional brand identity recognized across digital and physical channels
• Streamlined lead tracking through HubSpot and integrated chat
• Improved customer communication and faster follow-up response
• Increased lead generation through high-performance Google Ads
• Growing online presence through consistent, educational social media content

Services Provided:

• Logo Design & Brand System
• T-Shirt & Magnet Design
• Website Integration & HubSpot Setup
• Custom CRM & Chat Integration
• Google Ads Campaign Creation & Management
• Social Media Strategy & Content Development

Tools Used:
WordPress, HubSpot, Google Ads, Adobe Illustrator, Photoshop, Google Analytics, Rank Math SEO, Meta Business Suite