Non-Profit – Corrales Grief Spa
About this project
Brand Expansion & Multi-Channel Marketing System
Visual Identity Development | Luxury Print Collateral | Holistic Content Ecosystem
Project Overview:
Corrales Grief Spa is a first-of-its-kind holistic retreat dedicated to helping individuals navigate loss through therapy, spiritual care, and mindful restoration. When founder Kristy LaMariana approached Design It Right, she already had a logo—but needed an elevated, cohesive brand system that could communicate warmth, reverence, and healing across every touchpoint: print, digital, and experiential.
What We Did:
Brand System Development
Starting with her existing logo, we expanded the visual identity into a complete brand suite. We refined the palette to include muted sage, warm cream, and subtle metallic accents—tones that evoke serenity and grounded strength. We developed consistent typography, photography direction, and iconography that together embody the spa’s guiding principle: “Stay. Heal. Grow.”
Custom Print Collateral
To bring the brand to life physically, we designed unique circular business cards with a metallic foil-stamped teardrop on the front—a minimalist yet deeply symbolic gesture reflecting healing through grief. Each piece was printed on heavyweight textured stock for a tactile, art-gallery quality finish.
We also created a tri-fold brochure that unfolds like an invitation to stillness, featuring ethereal imagery, layered textures, and clear overviews of the spa’s offerings—from custom retreats and expressive arts therapy to Reiki and psychomanteum sessions.
Comprehensive Content Development
We built a full-scale content strategy spanning web, blog, social, and print. Every paragraph, headline, and caption was crafted to reflect the spa’s therapeutic and spiritual voice—gentle, trustworthy, and luminous. This included SEO-rich service descriptions, meditative blog posts, workshop copy, and e-mail sequences that nurture client trust.
Social Media Campaigns
Design It Right established Corrales Grief Spa’s digital voice across Instagram and Facebook, producing thematic campaigns around healing seasons, grief rituals, and holiday sensitivity. Each post combined emotional storytelling with practical self-care prompts—inviting followers into reflection, connection, and comfort. Visuals maintained brand harmony through consistent color grading, soft-light photography, and hand-drawn icon accents.
Results:
- A unified visual and emotional brand presence across every medium.
- Elevated perception through high-end print collateral and digital storytelling.
- Growing engagement on social channels due to authentic, compassionate content.
- A scalable marketing foundation supporting future retreats, workshops, and partnerships.
Services Provided:
- Brand System Expansion & Visual Guidelines
- Business Card & Brochure Design
- Website Copywriting & SEO-Driven Content Architecture
- Social Media Campaign Creation & Management
- Ongoing Content Calendar & Blog Strategy
- Print Production Coordination
Tools Used:
Adobe Illustrator, InDesign, Photoshop, Lightroom, Meta Business Suite, Canva Pro, Google Docs / Sheets (for content workflow)
