PCI – Dog Treat Display Box
PCI – Dog Treat Display Box
Branding, Packaging
About this project
Pet Center Treats partnered with Design It Right to develop product packaging built for retail shelf impact. We designed the dog treat display box — a high-visibility retail fixture engineered to capture attention in pet specialty and grocery environments. The structural design balanced practical stackability with bold visual merchandising, using vibrant pet photography and clear product hierarchy to communicate quality at a glance. Brand elements established across the full packaging line — label, bag, and display box — were applied consistently to create a unified shelf presence shoppers could recognize and trust. Printing specifications were optimized for cost efficiency without compromising the premium feel of the finished product. The result is display packaging that stops browsers mid-aisle and communicates everything needed to reach for the bag.








