PCI – Dog Treat Label
PCI – Dog Treat Label
Branding, Packaging
About this project
Pet Center Treats needed a label system that could carry their brand identity across a full product line. Design It Right designed the core label — establishing the visual language, hierarchy, and tone that would define the entire packaging family. The label balanced regulatory compliance with strong brand expression, integrating ingredient lists, nutritional information, and barcode placement without sacrificing the clean premium aesthetic needed to compete. Appetite-driven pet photography, bold flavor callouts, and a consistent color-coding system across SKUs created an instantly recognizable product line. The design was built in vector format for scalability across label sizes and printing methods. The result was a foundational brand asset cohesive enough to unify an entire product line and compelling enough to drive purchase decisions at the point of sale.







