Print – Jade Chinese Restaurant
Print – Jade Chinese Restaurant
Branding, Desktop Publication, Graphic Design
About this project
Jade Chinese Restaurant menus had grown complex over the years — hundreds of items with little visual structure across dine-in and to-go versions. Design It Right was brought in to simplify, modernize, and unify the entire print menu experience. We audited the in-house menu, removed redundancies, reorganized dish categories, and streamlined descriptions without losing the essence of the cuisine. The dine-in version was redesigned as a closed gate-fold brochure — elegant, structured, and easy to navigate. The to-go menu was consolidated into a clean practical format designed for readability during online and phone ordering. Photography direction ensured key dishes were showcased with appetite-driven imagery. The result was a complete print overhaul that made ordering easier for customers and positioned the menu as a true reflection of the restaurant quality.








