Website – 420Nugz

Website Development: Build website based of brand identity
Brand Identity | E-Commerce Development | Compliance-Ready Infrastructure

Project Overview:
420Nugz.com is a lifestyle dispensary brand built around quality, accessibility, and compliance in the evolving cannabis retail market. Design It Right was tasked with creating a fully realized brand identity and e-commerce ecosystem capable of handling multi-location sales, complex inventory rules, and automated marketing within strict regulatory frameworks.

What We Did:

Brand Development & Visual Identity
We created a modern, high-contrast brand identity that blends sophistication with the culture of cannabis retail. The logo, color palette, and typography system were designed to stand apart from typical dispensary aesthetics—focusing instead on clean lines, minimalism, and professionalism. This set the tone for packaging, email design, and the overall digital presence of 420Nugz.com.

WooCommerce E-Commerce Integration
The website was built on WordPress + WooCommerce, giving the brand full control over product listings, customer data, and order management. The structure was customized to accommodate cannabis-specific compliance features, including restricted product visibility by region, age verification, and regulatory disclaimers. The design emphasizes smooth user flow, clear product categorization, and a frictionless checkout process optimized for conversion.

Multi-Location Inventory Management
To support the company’s expansion strategy, we developed a multi-location inventory system that syncs product availability across multiple dispensaries and fulfillment centers. This ensures accurate stock levels, location-based delivery eligibility, and consistent data flow between physical and digital storefronts—all in real time.

Email Marketing Automation (Klaviyo Integration)
We integrated Klaviyo to automate email marketing and customer retention campaigns. From welcome flows and back-in-stock alerts to personalized product recommendations, each message reinforces brand tone and compliance standards. Dynamic segmentation allows for precise targeting based on purchase behavior and location.

Compliance & Regulatory Integrations
Given the legal complexities of cannabis e-commerce, Design It Right implemented essential compliance systems, including automatic age gates, state-specific product restrictions, and integrated disclaimer automation. These tools ensure that 420Nugz.com remains transparent, trustworthy, and fully aligned with evolving industry standards.

Results:

• Cohesive brand identity positioned for multi-state recognition
• Streamlined e-commerce operations with location-specific stock control
• Automated email marketing system driving repeat sales and engagement
• Fully compliant checkout process and product visibility controls
• Scalable platform designed for future retail growth and partnership integrations

Services Provided:

• Brand Identity & Visual Design
• WooCommerce Store Development
• Multi-Location Inventory Integration
• Klaviyo Email Marketing Setup & Automation
• Compliance & Regulatory Infrastructure
• Copywriting & UX Design

Tools Used:
WordPress, WooCommerce, Klaviyo, Google Analytics, WPML, Adobe Illustrator, Photoshop, Age-Verification Plugins, Custom API Connectors for Inventory Sync, and Google Merchant Tools