Website – Concierge Massage Spa

About this project

Branding & Website: Match website to existing branding and redesign website. 
Website Redesign | SEO Expansion | Integrated Scheduling System

Project Overview:
Concierge Massage Spa is a luxury wellness studio offering massage therapy, bodywork, and specialized treatments in a serene, boutique setting. The team partnered with Design It Right to align their online presence with the sophistication of their brand identity, streamline online bookings, and expand search visibility through targeted service pages and content strategy.

What We Did:

Website Redesign Aligned with Brand Identity
We redesigned the entire website to visually harmonize with the existing logo and color palette—clean neutrals, soft gold accents, and spa-inspired imagery. The new design reflects the brand’s calm, professional tone while emphasizing the spa’s premium and personalized experience. Typography, spacing, and layout choices were made to mirror the quiet luxury of their in-person environment.

Acuity Scheduling System Integration
To simplify client booking and automate operations, we integrated the Acuity Scheduling system directly into the site. Clients can now view real-time availability, select services, and confirm appointments seamlessly—reducing back-and-forth communication and improving the overall user experience.

SEO-Optimized Treatment Pages
We developed 28 custom SEO pages, one for each treatment category. Each page was written and optimized for search intent, focusing on relevant local and service-specific keywords. These pages were structured with clear hierarchy, internal linking, and meta optimization to help the spa rank competitively for high-value terms like “deep tissue massage Albuquerque” and “lymphatic drainage spa near me.”

Blog Development
Design It Right also established a blog section to support the brand’s voice and boost organic reach. Content themes included wellness education, massage benefits, self-care practices, and seasonal promotions—each article written to blend authority, relaxation, and discovery while reinforcing SEO strategy.

Results:

  • Elevated website aesthetic fully aligned with brand identity
  • Streamlined booking through Acuity integration, reducing friction and missed appointments
  • Significant SEO foundation with 28 high-quality treatment pages
  • Consistent blog presence that builds authority and search visibility
  • Improved conversion rates and time-on-page through intuitive design and user flow

Services Provided:

  • Website Redesign & Brand Alignment
  • Acuity Scheduling Integration
  • SEO Copywriting (28 Service Pages)
  • Blog Content Strategy & Development
  • UX Optimization & Technical SEO

Tools Used:
WordPress, Acuity Scheduling, Google Analytics, Yoast SEO, Adobe Illustrator, Photoshop, and Google Search Console

View Website

Published On: November 8, 2025By Categories: ,
  • Concierge Massage Spa homepage featuring luxury massage experience tagline, ambient candles, and wellness decor, emphasizing expert care and relaxation.
  • Dr. Calvin Ward, Founder and Lead Practitioner at Concierge Massage Spa, standing confidently with arms crossed, showcasing expertise in wellness and massage therapy, set against a serene background reflecting the spa's tranquil environment.
  • Image of a luxurious massage treatment setup, featuring a serene ambiance with candles and a client receiving a massage, highlighting the spa's focus on premium wellness services and user-friendly booking experience.
  • Concierge Massage Spa website section showcasing focus areas and modalities for customizable massage experiences, featuring images of massage techniques and client interactions.

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