Website – GM Machinery Movers

Brand Development | Website Integration | Lead Generation & Social Campaigns

Project Overview:
GM Machinery Movers is an industrial relocation and rigging company specializing in heavy machinery transport, plant moves, and precision alignment across the Southwest. The company partnered with Design It Right to develop a complete brand identity, modernize its web presence, and establish a long-term lead generation and social media strategy that positions GM as a trusted, safety-first industry leader.

What We Did:

Brand Development & Visual Identity
We designed the GM Machinery Movers logo to reflect balance, precision, and mechanical strength—anchored by a solid geometric structure and a confident color palette. The business cards were built from the same visual foundation, combining bold typography and clean layout for a durable, industrial feel. This identity became the cornerstone for all digital and print materials.

Website Design & Integration
The website was developed to match the new brand aesthetic and emphasize service clarity. Clean navigation and sharp visual hierarchy make it easy for potential clients to explore offerings like relocation, rigging, crating, and transport. The site was built for speed, usability, and conversion—integrating clear calls to action and optimized inquiry forms.

Lead Tracking & CRM Integration
We implemented Leadfeeder for anonymous visitor tracking and Zoho CRM for lead management, allowing GM to capture and organize potential client interactions automatically. The integration provides transparency from first click to final quote, helping the team focus on qualified opportunities and strengthen sales follow-up.

SEO & Content Development
Design It Right developed a complete set of SEO-optimized service pages, ensuring visibility for key search terms like “industrial rigging services” and “machinery movers near me.” Each page was structured for readability and long-term ranking performance, supported by internal linking and consistent meta architecture.

Social Media Campaigns
We launched an ongoing social media campaign designed to highlight GM’s professionalism, safety standards, and on-site expertise. Content included project highlights, industry insights, and educational posts about best practices in rigging, transport, and relocation. The tone was direct and authoritative—establishing GM as both a trusted service provider and a thought leader in its space. Campaign performance is monitored and refined monthly to align with lead goals and seasonal trends.

Ad Campaign Preparation
A Q4 2025 ad campaign is in development to complement organic growth efforts. The campaign will focus on high-value B2B keywords and regional targeting, supported by analytics data gathered through Leadfeeder and Zoho integrations.

Results:

• Strong, unified brand presence across web, print, and social media
• Fully integrated digital ecosystem combining SEO, CRM, and analytics
• Increased lead quality through automated tracking and visibility tools
• Scalable campaign infrastructure ready for Q4 2025 ad launch
• Elevated credibility in a competitive industrial market

Services Provided:

• Logo & Brand Development
• Business Card Design
• Website Design & SEO
• Leadfeeder & Zoho CRM Integration
• Social Media Campaign Creation & Management
• Ad Campaign Strategy (Q4 2025 Launch)

Tools Used:
WordPress, Adobe Illustrator, Photoshop, Leadfeeder, Zoho CRM, Google Analytics, Rank Math SEO, Meta Business Suite, Canva Pro, Google Ads