Website – Imaginarium Phototeca

About this project

Website: Develop a website for AI generated photography.
Art Brand Development | Website & Exhibition Design | Visual Storytelling System

Project Overview:
Imaginarium Phototeca is a fine-art photography and mixed-media concept created to merge visual narrative, surreal composition, and dimensional collage into one immersive artistic brand. The project called for a distinct identity—part archive, part gallery, and part imagination engine—designed to showcase the intersection of analog and digital creativity while maintaining a unified aesthetic worthy of exhibition and publication.

What We Did:

Brand Identity & Concept Development
Design It Right collaborated closely with the artist to create the Imaginarium Phototeca brand, built around the idea of “imagination as documentation.” The logo, typographic system, and visual direction were designed to feel archival yet dreamlike—balancing precision with creative abstraction. We established a refined monochrome palette with subtle color inflections to highlight the surreal tones of the photography itself.

Website Design & Gallery Architecture
We developed a custom WordPress website functioning as both a gallery and digital catalog. Each series—such as dimensional collages, limited prints, and conceptual photo essays—is organized for visual storytelling, using lightbox galleries and cinematic transitions to immerse the viewer. The structure emphasizes clarity for collectors, curators, and art lovers while maintaining artistic fluidity throughout the browsing experience.

Exhibition & Print Design
The Imaginarium identity extended into print collateral and exhibition materials, including title cards, artist statements, and promotional posters. The visual language—anchored by the brand’s minimalist framing—keeps focus on the imagery, using white space and structured typography to create a museum-grade presentation style adaptable for both digital and in-person showcases.

Content Strategy & Narrative System
Each image and series was supported by accompanying narrative text that connects visual elements to emotional and philosophical themes. Design It Right built a modular content framework to support ongoing additions—allowing each new body of work to be presented cohesively while maintaining the Phototeca’s evolving identity.

Results:

  • Fully realized brand identity connecting art, narrative, and technology
  • Modern gallery website optimized for both storytelling and collector usability
  • Cohesive visual language across digital, print, and exhibition mediums
  • Scalable system for future series, collaborations, and print releases

  • Established Imaginarium Phototeca as a visual brand distinct from but complementary to Duende’s Lair

Services Provided:

  • Brand Identity & Logo Design
  • Website & Gallery Architecture
  • Exhibition & Print Collateral
  • Content Strategy & Narrative Development
  • Photography Presentation & Visual Direction

Tools Used:
WordPress, Adobe Illustrator, Photoshop, Lightroom, Gemini and ChatGPT

Published On: November 8, 2025By Categories: , , ,
  • Black and white image of a couple embracing on a public transport seat, with a woman looking disapprovingly in the foreground, featuring the text "WHAT IS REAL?" and a logo in the top left corner, reflecting themes of narrative and emotional connection.
  • Black and white photograph of a woman in vintage attire with a hat and gloves walking past a man leaning against a pillar at a train station, with a train blurred in motion behind them, evoking themes of narrative and visual storytelling relevant to the Imaginarium Phototeca brand identity project.
  • Woman in black attire sitting on a bench in a snowy park, emphasizing artistic expression and narrative in a winter setting, relevant to Imaginarium Phototeca's focus on visual storytelling and photography.
  • Model in dramatic pose wearing a stylish black outfit, set against an urban backdrop with a yellow taxi and falling snow, emphasizing the intersection of art and narrative in the Imaginarium Phototeca branding project.
  • Couple embracing in a dimly lit cobblestone alley, illuminated by a streetlamp, capturing a moment of intimacy and connection.

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