Website – OTS Catering

Lead Generation | Website Development | Online Ordering System

Project Overview:
OTS Catering Services is a family-owned catering company known for delivering gourmet cuisine to corporate events, weddings, and private gatherings throughout New Mexico. The business partnered with Design It Right to create a professional online presence that captured their quality and reliability, while streamlining the process of booking, menu browsing, and client communication.

What We Did:

Brand Refresh & Visual Direction
We refined OTS Catering’s existing brand into a polished, modern identity that reflects professionalism and culinary artistry. The refreshed design direction incorporates warm, appetizing tones, elegant serif typography, and clean spacing that feels both approachable and high-end—perfectly suited for both private dining and corporate clients.

Website Design & Development
Design It Right rebuilt the OTS Catering website from the ground up using WordPress, creating a mobile-first, visually inviting layout that showcases menus, events, and service options clearly. The homepage was structured to highlight the brand’s key value—freshness, flavor, and service excellence—supported by professional food photography and optimized copy.

Menu & Ordering System Integration
We integrated an online ordering and inquiry system, allowing visitors to request catering quotes, browse menu categories, and submit event details directly through the site. The backend system simplifies order management and ensures every inquiry flows seamlessly into the client’s workflow.

Search Optimization & Local Reach
Design It Right implemented local SEO architecture to increase visibility for high-intent searches such as “corporate catering Albuquerque” and “wedding caterers near me.” Each service and menu page was optimized for keyword relevance, meta performance, and schema markup to strengthen local rankings.

Ongoing Support & Strategy
We continue to provide website maintenance, performance tracking, and design updates as OTS expands its client base. Future development includes a blog and automated email marketing to nurture event leads and repeat customers.

Results:

• Refined, professional brand identity across digital platforms
• Modern, mobile-optimized website that enhances customer experience
• Simplified quote requests and order management process
• Improved local search performance and client conversions
• Established digital foundation for ongoing marketing growth

Services Provided:

• Brand Refresh & Visual Identity
• Website Design & Development
• Online Menu & Ordering System Integration
• SEO Setup & Optimization
• Ongoing Maintenance & Support

Tools Used:
WordPress, WooCommerce (custom form integration), Google Analytics, Yoast SEO, Adobe Illustrator, Photoshop