Website – Pivot Systems

About this project

Website Redesign: Full-scale UX & Brand Refresh
WordPress Site Overhaul | Strategic Copy & Conversion Focus

Project Overview

Pivot Systems, a workflow & integration consultancy based in Albuquerque, sought a redesigned website that would reflect its expertise in streamlining business systems and communicating clarity, ease, and forward-motion to prospective clients. The brief: make digital infrastructure tangible, compelling, and conversion-ready — a site that embodies the brand promise “Making digital make sense.” Pivot Systems

What We Did

Brand-Aligned Visual Refresh
We elevated Pivot Systems’ online identity by aligning visual elements with their core values: durable, simple, deliberate, clear, concrete. On the redesign we updated typography, palette, imagery cues, and iconography to match those pillars.

UX & Site Structure Optimization
We revamped site navigation and content flow to support clear decision-making. The structure now walks users through pain points (“Your business runs better with the right systems”), into service clarity (“Map & Prioritize → Design & Optimize → Implement & Empower”), and ends with a strong call-to-action.

Strategic Copywriting & Service Framing
We rewrote key headings, sub-heads, and body copy so that fluid, client-first language carries the page. Examples: from scattered tool-lists to “Your Path to Strategic Freedom” and “Optimize. Integrate. Automate.” These shifts reinforce the brand’s promise and enhance search visibility.

Content & Resource Hub Implementation
We created an insights section (blog/articles/events) to position Pivot Systems as thought-leaders in workflow optimization, supporting SEO, credibility and lead-generation.

Technical Execution & CMS Upgrade
Built on WordPress, the site was optimized for performance, mobile responsiveness and future growth. Design It Right handled full build, migration of existing content, and QA across devices/browsers.

Results

A visually cohesive, brand-aligned website that clearly articulates Pivot Systems’ value proposition and differentiators.
Improved user journey: potential clients can now see pain points, solutions, and next steps in a single, coherent flow.
A content structure designed to support SEO visibility in niche terms like “workflow integration services” and “business systems optimization.”
A scalable platform that accommodates ongoing content growth (resources, case-studies, events) with minimal friction.

Services Provided