Website – Texas Machinery Exchange

About this project

Website Development & Brand Design: Industrial B2B Marketplace
Dokan Multi-Vendor Platform | Google Sheets Integration | Custom Brand Identity

Project Overview:

Texas Machinery Exchange (TME) is a Texas-based reseller of premium used CNC machinery serving factories, warehouses, and precision machine shops nationwide. The owner approached Design It Right to create a professional online presence that reflected the company’s credibility and scale—while simplifying inventory management and positioning TME as a trusted national marketplace.

What We Did:

Brand Development
We began with a remote design session with the owner, crafting the TME logo and brand system in real time. Every detail—from the typeface and color palette to the geometric emblem—was chosen to express strength, precision, and Texas authenticity. The result is a bold industrial identity adaptable across digital and print applications.

Marketplace Framework
We built the new site using a WordPress + Dokan multi-vendor structure, giving TME the ability to expand its dealer network and manage multiple sellers under one unified platform. The layout emphasizes usability, product visibility, and transparent communication between buyers and vendors.

Automated Inventory Management
To eliminate manual updates, we engineered a custom WP All Import connection to a Google Spreadsheet. This allows the owner and team to update machine listings, specs, photos, and prices remotely—syncing directly to the live website in real time. The integration dramatically reduced administrative hours and ensured every machine stays current and searchable.

SEO + Dynamic Content System
Each listing dynamically generates structured data and machine specifications, improving organic visibility for high-value searches like “Haas VF2 for sale” and “Mazak lathe dealer Texas.” We also developed custom templates for machine categories, vendor profiles, and inquiry forms, creating a cohesive, data-driven user experience.

Visual & UX Design
The site’s visual tone combines industrial strength with modern simplicity—dark steel grays, precision linework, and bold accents that mirror the brand’s professionalism. Layouts prioritize legibility, trust, and high-quality imagery to showcase machinery effectively.

Results: