Janet — AI Growth Specialist
40 Prospects Weekly. 3-Touch Cadence. Live CRM Data. Built to Grow Design It Right.
Who Is Janet?
Janet is not a chatbot.
She’s a fully operational AI agent built specifically for Design It Right — trained on the business, wired into the systems, and running autonomously on behalf of Mike Jennings to do one thing: grow the pipeline.
She prospects. She pitches. She follows up. She qualifies leads, manages the CRM, tracks every contact, and delivers a performance report every Friday morning. She does it at scale, in Mike’s voice, without dropping a thread.
Janet operates under a nine-framework decision architecture — she knows when to move and when to stop. She flags uncertainty instead of guessing through it. She treats every prospect relationship as Mike’s — not hers to spend. She never sends, publishes, or executes irreversible actions without explicit confirmation. Built to be trustworthy, not just capable.
By The Numbers
What Janet Can Do
7 capability domains — built for full-cycle outreach, pipeline management, and growth reporting.
Prospect Research & Qualification
40 Prospects Per Week
Every week Janet researches and qualifies 40 new businesses across six target niches — local contractors, auto repair shops, medical and dental practices, law firms, real estate professionals, and event venues. She evaluates each one for fit, finds the right contact, verifies the email, and builds the outreach record — all before a single email goes out.
Niche Intelligence
Janet knows Albuquerque’s business landscape. She knows which niches are underserved and why. She knows how to talk to a plumber differently than she talks to an attorney — and why that difference matters. Every prospect record is enriched with niche context before it enters the pipeline.
Contact Verification
No spray-and-pray. Janet finds the right decision-maker, verifies the email address, and confirms deliverability before a single outreach record is created. Every contact in the pipeline is real, reachable, and qualified.
Cold Email Outreach
Personalized Cold Email
Janet writes and sends personalized cold outreach emails — not templates blasted to a list, but individually tailored messages that speak to the specific business, niche, and contact. Every email she sends is HTML-formatted, professionally signed, and sent from a dedicated domain with full deliverability verification.
Live A/B Testing
Janet runs live A/B tests on every campaign to learn what language, hooks, and approaches drive the most replies. Subject lines, opening hooks, value propositions — every element is tested and iterated. The system gets smarter with every send.
Deliverability Engineering
Outreach sends from outreach@outreach.design-it-right.com — a dedicated subdomain with verified SPF, DKIM, DMARC, and MX records, monitored through Google Postmaster Tools. Deliverability isn’t an afterthought. It’s engineered.
Three-Touch Follow-Up Cadence
Three-Touch Sequence
Most deals are won in the follow-up. Janet knows that. She runs a structured three-touch sequence — initial outreach on Day 1, a natural check-in on Day 6, and a final professional close on Day 13. Each touch is calibrated to the prospect’s niche and tailored to keep the door open without being pushy.
Niche-Calibrated Tone
A follow-up to a law firm reads differently than a follow-up to an auto shop. Janet adjusts voice, urgency, and framing by niche — so every message feels like it was written specifically for that business, because it was.
No Thread Left Behind
Every active prospect has a next-touch date. Every reply triggers a routing decision. No contact ages out silently — Janet flags anything that needs Mike’s attention before it goes cold.
CRM Pipeline Management
Full Pipeline Tracking
Every prospect Janet touches is tracked — email sent date, follow-up dates, reply status, notes, niche, campaign version, and lead score. Nothing falls through the cracks. Nothing goes stale without a flag.
Zoho CRM Integration
Qualified prospects are pushed into Zoho CRM as active leads with full context — contact info, niche, campaign history, and lead score. Janet integrates directly with Zoho CRM so every action she takes is logged, traceable, and reversible.
Pipeline Health Monitoring
Janet monitors the full pipeline for staleness, drop-off, and engagement signals. She surfaces pipeline health in every Friday report so Mike always knows where the opportunities are and what needs attention.
Lead Qualification & Routing
Inbound Lead Scoring
When inbound leads come in, Janet scores them by fit, urgency, and niche alignment. Hot leads get routed to Mike immediately with full context and a recommended next step. Cold leads stay in the nurture sequence. Nothing gets lost in the inbox.
Qualification Follow-Up
Janet drafts the qualification follow-up so Mike can move fast when it matters. The message is already written, the context is already loaded — Mike reviews, approves, and sends. Response time drops from hours to minutes.
Routing Logic
Every inbound lead goes through a consistent scoring rubric — industry fit, business size, contact authority, urgency signals, and niche alignment. The routing decision is transparent and documented so Mike always knows why a lead was prioritized.
Weekly Performance Reporting
Friday Performance Report
Every Friday, Janet delivers a full performance report — emails sent, reply rates, A/B test results by niche, pipeline health, and what needs attention the following week. No guessing. No manual tracking. Just a clear picture of what’s working.
A/B Test Analysis
Every campaign variant gets reported — open rates, reply rates, positive response rates by niche and message version. Janet surfaces the winners and flags what to kill. The outreach program learns and improves every week.
Autonomous Execution Stack
Janet operates on a full automation stack — Monday research runs, Tuesday batch sends, daily follow-up checks, and Friday reports — all running without manual intervention. Mike sets the direction. Janet executes.
How We Built Janet
From a cold email script to a fully autonomous growth engine — six development phases.
Always Running
4 automated schedules — running every week without manual intervention.
