Design It Right was commissioned to develop jersey and merchandise prototypes for the Colorado Rockies — an opportunity to explore fresh creative directions for one of Major League Baseball’s most distinctive franchises. We designed prototype jerseys and hat concepts that balanced the established visual identity with contemporary design sensibilities, incorporating updated typographic treatments, alternate colorways, and modern athletic construction details. Designs were developed as high-fidelity mockups suitable for stakeholder review and production evaluation. Complementary merchandise concepts extended the design language into fan apparel and retail-ready items. Each prototype demonstrated wearability, brand integrity, and appeal across the broad fan demographic — delivering concepts that honored tradition while pushing the visual identity forward with fresh perspective.