PCI – Gusset Bag Design

PCI – Gusset Bag Design

Branding, Packaging

About this project

Pet Center Treats required flexible retail-ready packaging for their treat line that could translate across multiple product formats. Design It Right designed the gusset bag — a stand-up pouch ideal for dry dog treats — building it as a natural extension of the packaging family. The design used the same visual language established across the label and display box, creating shelf cohesion that reinforces brand recognition. Bold photography, clear flavor identification, and a resealable format were highlighted as key consumer-facing features. The structural layout maximized printable surface area while keeping the warm inviting aesthetic front and center. Print-ready files were prepared for flexographic production. The finished gusset bag gives Pet Center Treats a versatile professional packaging format capable of competing effectively in pet specialty retail environments nationwide.

Published On: November 11, 2024By Categories: ,